ESSENTIALS OF MARKETING Frances Brassington and Stephen Pettitt At last! A concise version of the best-selling Principles of Marketing by Brassington and. Like Brassington’s Principles of Marketing, this ‘essentials’ text brings together theory and practice. It covers a wide range of applications. Buy Principles of Marketing 4 by Dr Frances Brassington, Dr Stephen Pettitt ( ISBN: ) from Amazon’s Book Store. Everyday low prices and free .
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Please refer to the ‘Instructions for use of media rich PowerPoints’ file or to the online instructions. The book is essential for undergraduate, postgraduate and post-experience students undertaking introductory marketing courses or modules.
Its depth also principes it useful as support reading on specialist courses and modules, such as integrated marketing communications. Written in a lively style with great design, Essentials of Marketing is a concise, no-nonsense book, designed to contain all the essential information that students need to understand when taking a short introductory course in Marketing.
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The work and materials from this site should never be made available to students except by instructors using the accompanying text in their classes. A wide selection of vignettes, beassington studies and examples drawn from a range of industries, organisations and countries, written from a European perspective.
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If you have a separate IRC account, please log in using that login name and password. The book is essential for undergraduate, postgraduate and post-experience students undertaking introductory marketing courses or modules.
Custom textbooks and eBooks Pick and choose content from one or more texts plus carefully-selected third-party content, and combine it into a bespoke book, unique to your course. You know how to convey knowledge in a way that is relevant and relatable to your class. Pearson offers special pricing when you choose to package your text with other student resources. Extensively revised and updated, this fourth edition continues to provide a fresh and topical introduction from a truly European perspective.
No eBook available Amazon. Each chapter has two short case studies, again drawn from a range of industries, organisations and countries to make the theory even more relevant to the students.
Pick and choose content from one or more texts plus carefully-selected third-party content, and combine it into a bespoke book, unique to your course. With this new edition, there is also the hrassington to download study notes onto your MP3 player, with VangoNotes.
This is THE text by which all others are benchmarked. Written from a European perspective and with a largely European orientation in the examples, vignettes and cases keeps students engaged.
Principles of Marketing – Frances Brassington, Stephen Pettitt – Google Books
It’s the reason you always get the best out of them. The text is well positioned for students to cover all the key marketing topics in a concise format. The appeal of this text is the use of stimulating and up-to-date examples and illustrations – these marketlng help students of marketing to gain insight to context and application. It’s fast, it’s easy and fewer course materials help minimise costs for your students.