Ensayo General de La Comunicación Piñuel y Lozano – Download as PDF File . pdf) or read online. Thomas L. Friedman. Bad Feminist: Essays Joseph Kanon Estudio sobre la cultura y las identidades sociales Gilberto Gimenez. Ensayo general sobre la comunicación by José Luis Piñuel Raigada(Book) 6 editions published in in Spanish and held by 43 WorldCat member libraries . Body of Knowledge Ensayo general sobre la comunicación by José Luis Piñuel; Carlos Lozano Abstract: La presente obra es una aventura intelectual que.

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The events revolving around the subject of social communication as an agenda item. But precisely, in order to avoid the incessant questioning piusl avoid making the constant agreements on communicationthe “know-how” of communication the cognitive heritage of each society has resources to strengthen confidence in the discourse, beyond the strict conditions of formal and material truth that have preoccupied so much the scholars of knowledge.

Ensayo General Sobre la Comunicacion

Public Opinion quarterly, 37, 4, pp. However, the advertising weight of the organization in the medium and the weight of the image or brand that the organization represents are priorities. Press releases 2 6 2 10 5.

In this way, the nature of the sources e. Invitations for group meetings 3 7 1 1 Here is the table:. The media speak about: Hegemonic discourse; true communication; self-reference in the media. However, in purity, the professional joes who commit such improper acts are simply not bad professionals, in reality they have never been so, they are not professional ;iuel but intruders.

TV or newspaperare those that offer the possibility of a expository diet that is more systematic cultivation and are the most capable at helping to create a limited view of the world cf.

Reflexiones sobre Internet, empresa y sociedad The Internet Galaxy.

Piñuel Raigada, José Luis [WorldCat Identities]

The analysis of communication content. External collaborator selected by the medium. In other words, for this type of discourses, the exemplary performances constitute the dominant normative statute among communication actors. Opinion leader in the field. Egneral social practice of the media develops a public discourse that becomes hegemonic.

Among its main tenets or hypotheses, is the idea that those changes cannot be known without firstly establishing a clear distinction between the components and relations that are specific of the communication systems CS and the components and relations that are specific to other systems. There is no doubt that the media have chosen a way of producing and disseminating knowledge that can only be explained from the adoption of the so-called virtue epistemology.


The sample was constituted by pieces press articles extracted from three surveys comprising all entries that were relevant to the object of study a self-referential discourse sobrr 4 full and consecutive weeks, chosen at random throughout the biennium in the 7 Spanish newspapers that had the largest audience, according to this resulting distribution:.

Concerning the categories of analysis that are used in this research, it should be comjnicacion that they are based on a theoretical model that defines the MDCS Dialectic Mediation of Social Piel research group and prefigures the different social and cognitive dimensions of communication, as an joxe of study.

It is possible to propose that this virtue epistemology luiss, logically, its dark side, because communicators can commit morally reprehensible acts. Establishing the relations between communication and the social interaction, and placing the social interaction in the universe of possibilities and previsions extracted from the conditions that concern us as individuals and citizens and exist in the historical conditions of the social changes.

That is, to the extent that the professional task is judged or put to the test in the media universe under a utilitarian or pragmatic key. Now, when the theme of the agenda is social communication itself, the hypotheses that have been confirmed in these aforementioned studies are insufficient. According to David H. The news events revolving around social communication as a theme of the media agenda.

The confusion of the source with the medium occurs when the medium becomes the source of the events, so that the medium can only refer to itself when referring to the event and its source. La Laguna Tenerife, Canary Islands: It is the communication what becomes the event, and it is the hegemonic discourse which becomes the social reality which engages the reactions of the social actors.

Table 3 illustrates only the most frequent elements of contrast, but not the shared components, of the two general types of discourse that are compared, considering the evaluativeempirical and normative content of the statements of the self-referential discourses about the media universe.

Piñuel Raigada, José Luis

This is an epistemic approach that is based on a multiple praxeological approach: But the social practice of the media also entails the creation of a social discourse that becomes hegemonic, and is responsible for generating a media event that sbore an autonomous existence independently of the nature of the events that are talked about which ends up engaging the social actors.


Since the content analysis showed that more than luie of the registered newspaper articles, whose theme was a self-referential discourse about communication, were signed by a columnist or a journalist of the publishing medium, a matter pihel explore in the Delphi panel was the negotiation of press managers with the media journalists on the election of authors and protagonists of the agreed publications.

Reflections on Internet, business and society. This is the epistemic or puritanical conception that is derived from the analysed discourses. The intensive strategy that involves the selection of a body of work that is only limited by the references about social communication is complemented with a transversal treatment of such data and through triangulation, ensayi. If we take into account the headlines, in table 4 we can see that over half of the total have been written trying to appealing to the existential modality, i.

And these were the most relevant results of the third round.

Now, it is appropriate to note comnicacion, in this comuniicacion conception, the search for the following truth of the discourse does not stop in the repetition of already explored models and involves the search for new evidence: The answer offered to us in the analysed discourse is that the responsibility of communicators is not with society but with themselves, or more precisely, with the community they are part of: In the first round it was established that the news selection that the institutions and companies send to the media depends firstly cokunicacion the credibility of the source and secondly on the impact of the news, although conflicting subjects acquired certain priority.

The expressions of the press discourse are diversified to refer to various aspects of the communication system that they address.