What triggers fascination, and how do companies, people, and ideas put .. Sally Hogshead’s book “Fascinate: Your 7 Triggers to Persuasion and Captivation”. Fascinate: Your 7 Triggers to Persuasion & Captivation Author: Sally Hogshead Publisher: HarperCollins Publication date: Jan 15, Description and Reviews From The Publisher: What triggers fascination, and how do companies, people, and ideas put those triggers to use? Why are you.

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The seven things that trigger humans to act or react. It’s hard to really figure out the worthwhile takeaways I’m supposed to learn from this book. On what basis can this possibly be true.

The is a great re A good book that helped me change my perspective on messaging and branding. Please try again later. Try the Kindle edition and experience these great reading features: I had read online of a person who liked it and thought I would give it a read.

Your Plan of Attack Fascinate recommends a three stage plan for transforming your brand into a fascination. Sally does a good job trifgers her book and offers lots of tidbits, asides, and additional information. Get to Know Us. It’s good but I feel like she could have done a bit better with a little more explanation on the psychology behind it and less on the selling of it.

Customers who viewed this item also viewed. Learn more about Amazon Prime. If you are focusing on something, rascinate are fascinated”. Do you often wonder how others may mis perceive you? Hogshead presents her marketing expertise and supporting Vacillating between two and four stars as I worked through this title, my moment of clarity came with the last fifty pages or so: Return to Book Page.


Fascinate Speed Summary: Your Seven Triggers to Persuasion & Captivation

I would recommend this book to anyone who wants to improve not only their self and their marketing skills, but also their everyday conversations. Product details Audible Audiobook Listening Length: Brand executive Hogshead Radical Careering argues that exploiting certain “triggers” can boost relationships with customers, employees, and friends.

Loved this book, gave a clear set of plans and ideas for all marketing needs. Write A Comment Cancel Reply. The trigger names, themselves, are fascinating: At this very moment in my life helping a friend launch her captivafion business, supporting Garden Compass’s app launch and grasping hold of my own film acting life this book is pertinent and daily useful.

It is painfully obvious that her marketing ideas, while somewhat interesting, were thickly padded to make a sellable product for the general public. Lists with This Book. Amazon Rapids Fun stories for kids on the go.

Fascinate Speed Summary: Your Seven Triggers to Persuasion & Captivation – Brand Genetics

Vice—create taboos, lead others astray. Happy spent his career learning how to read these tells. Youe trigger will prompt your customer to act? And the above mentioned triggers are quite informative when you really think about it. This book is for you. Want to Read Currently Reading Read. I read the first pages and the last From Brand to Fascination: I will not give you the answer.


I not about alarm or vice, but based on Hogshead’s persuasiion I do see several potential badges for promoting my art: Why are you captivated by some people but not by others? Award-winning consultant and speaker Sally Hogshead turned to a wide realm of disciplines, including neurobiology, psychology, and evolutionary anthropology.

How can each of us use these same triggers to stand out from the competition, spark conversations and create advocates? And people want to be fascinated; a national research initiative, The Kelton Fascination Study, found that the need to be fascinated is only trumped by our need for relationships and trust.

Books | How to Fascinate

Those closest to us probably already recognize a few of our cues, but an expert can take it one step further, and closely predict our actions. Hogshead reveals why the Salem witch trials began with the same fixations as those in Sex and the City. And by activating the right triggers, you can make anything become fascinating.

I listened to the audiobook version with Sally Hogshead herself readingand it was solid — although I have to admit that I’m probably biased considering I work in marketing. I tried to learn how to play golf because I thought it would help me in my business career.

How a frenzy over Dutch tulip bulbs perfectly mirrors the real estate bubble.