numerous marketing instruments have to be applied after an investigation of the bank’s 2 W. Grzegorczyk, Marketing Bankowy, Oficyna Wydawnicza Branta. The marketing strategies of banks in Poland, especially after accession to the EU can . Grzegorczyk, Marketing bankowy, Oficyna Wydawnicza Branta, Łódź. Chrzanów: Wyższa Szkoła Przedsiębiorczości i Marketingu, pp. Grzegorczyk W., , Strategie marketingowe banków [The Marketing Strategies of.

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Despite the economic crisis marketung Europe the capitals of banks in Poland and their financial performance were increasing. Customers evaluate the quality of the product intangible based on the behavior, knowledge and skills of employees with whom they have direct contact.

No warranty is given about the accuracy of the copy.

Skip to main content Skip to main navigation menu Skip to site footer. However, remote access to EBSCO’s databases from non-subscribing institutions is not allowed if the purpose of the use is for commercial gain through cost reduction or avoidance for a non-subscribing institution.

dLibra Digital Library – Marketing bankowy

Open Science in Ukraine – site development for scientific journals. Pay the publication fee and send a proof of payment. Pluta — Olearnik, M. A properly trained and familiar baniowy the mission and the everyday tasks staff ensures the development of the organization. The importance of human resources has accelerated the development of internal marketing. Scientific Journal of Polonia University.



Vol 24 No 5 Marketing w teorii markketing w praktyce. Browse By Issue By Author. A significant increase in the importance of marketing research as a condition of marketing strategies could be observed as well as the development of modern banking services distribution network, although the level of development is still much lower than in the EU.

Prices were established more frequently on the basis of price competition and demand.

Abstract This paper presents the role played by staff especially in service companies. Users should refer to the original published version of the material for the full abstract. There are many different measures for bank marketing activities: Remote access to EBSCO’s databases is permitted to patrons of subscribing institutions accessing from remote locations for personal, non-commercial use. Its aim is to improve the system of internal communication and responsiveness to the needs of others.

It can therefore be concluded that marketing and the use of karketing instruments were an important factor in these effects.


Punkt zwrotny nowoczesnej firmy. Marketing activities of banks implemented since the mid- 90s over time become fully professional. Wydawnictwo Akademii Ekonomicznej w Poznaniu. Fees and commissions were of increasing importance for banks. We see employees as internal customers.

However, users may print, download, or email articles for individual use. Vol 20 No 1 It is an important strategic element of any organization.

Vol 25 No 6 Vol 29 No 4 This abstract may be abridged. Main bankoy About edition Search the website Instructions for authors Editorial board Contact information. Scientific Journal of Polonia University20 1 One could see a rapid increase in the quantity and quality of banks’ offer as well as an increase of promotional activities professionalism.

The example of the design of materials Authorship Statementon the Submitted Paper.