Samsung’s ‘Birthday’ Shows the Power of Connection. February 2, Leo Burnett Tailor Made tells a story of a child’s labor of love. Agency of the Year I’ve reported on our tool development for our HumanKind Approach once in a while here and also about the development of a lexicon of human behavior that we. Leo Burnett Worldwide is a globally active advertising agency based in Chicago. Learn more about career opportunities, our work, culture and clients.

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A brand with purpose can be a true agent of change and huankind the way people think, feel or act. An idea that is designed entirely with the audience in mind. An idea that treats people with intelligence. Without ideas, we have no future. We believe creativity should enrich people’s lives.

Everything we do is designed with a brand purpose in mind. An idea that is media-natural in concept and media-infinitive in execution.

A visionary, brave, powerful creativo idea. Every quarter top minds from all around the World gather to evaluate the creative works with HumanKind standards by scoring them 1 to Our duty as a humanjind agency is to create ideas so powerful that they truly move people.


This is the core belief of what we call HumanKind. And of course, isimmaculate in its craft and execution. Creativity is the primary asset of brands and communication companies. This is content that is entertaining, engaging, interactive, interesting, relevant and useful.

That’s why everything we do for brands is designed with a human purpose in mind. A brand without purpose is one that will never be understood or embraced by people.

Leo Burnett

Please reject the brand. A brand without purpose is one that will never be understood or embraced by the people. This is not a promise. In this system, the initial aim is to get at least 1 points.

Creates no human intetest, no emotional connection. Buenett idea that inspires, captivates, fascinates and activates. A human humankund idea, brand or experience that has the ability to transform the way a person thinks, feels and ultimately behaves. This is complete waste of money. We don’t have a divine right to people’s attention. Pollutes the public space. This idea has a genuine role in people’s lives. And above all, it’s brilliant in its creativity.

A brand that has a human purpose at its core. People demand to be entertained and rewarded for the time they spend with our communication. An inspirational idea that moves people.

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We must never lose sight humankidn the most important thing. We have to reward them for the time they spend with our communication.

Humankind | powerHouse Books

A brand with a true Humankind purpose can change the world. Everything we do as an Agency is rooted in the belief that creativity is most powerful when it creates Humanlkind Acts Rattco EnesHadzibegovc campaigntr http: In orderto make real human connections, we need to put a meaningful Human Purpose at the center of our brands in order to truly connect with people.

People are our focus. What matters to people. I’d ashamed to be seen with this. Our dream is to be the best creator of those ideas that truly move people – bar none. We’re people talking to people.